Strategic and Critical Communications

Strategic and Critical Communications enhance the public’s understanding of the university and its contributions to the world. The team interacts with journalists and media outlets, responding to some 150 inquiries a month; strategizes, develops and coordinates communications/messaging on various systemwide issues and events; and helps promote UC priorities through proactive media outreach and tactics. In addition, the department also evaluates and arranges media opportunities for President Drake, drafts statements and op-eds on his behalf as well as that of other senior leaders, and helps manage perennial issues and crises.