Carefully select the language for links

• Clearly identify the language to be used for links. Accessing links and making sense of them is critical to disabled users. The content developer needs to control the language used for links and not leave it up to the technical implementation team.
• Use language that describes where the link goes. For example, rather than "click here," use descriptive text for links, such as "explore our social programs." This allows the purpose of each link to be determined from the link text alone. For more examples, note the links in this document.
• Avoid using the same text for links that go to different locations.
• Keep link text short and precise. Lengthy descriptions make it difficult to understand where your link goes. For example, don't turn whole paragraphs into links - select a few words that, even when taken out of context, best describe your link.